This report by Bloomberg suggests that the National Football League (NFL) is considering launching a professional women’s flag football league, which would aim to support the sport’s long-term growth. The potential new league could be backed by high-profile investors such as tennis icon Serena Williams and her husband Alexis Ohanian through their 776 investment firm. This move aligns with the NFL’s ongoing efforts to promote flag football, particularly among youth participants.
The news comes amidst a surge in interest for women’s sports leagues across various disciplines, reflecting an increasing demand from fans and sponsors alike. The proposed league would not only provide opportunities for female athletes but also contribute to the growth of flag football as a global sport played in approximately 100 countries.
The NFL is reportedly weighing at least ten proposals, including those from TKO Group Holdings, Avenue Capital Group (co-founded by former Milwaukee Bucks co-owner Marc Lasry), and media company SMAC Entertainment backed by retired football player Michael Strahan. These partnerships demonstrate the league’s commitment to diversifying its investment portfolio while fostering new talent in the sporting world.
In conclusion, if launched successfully, this professional women’s flag football league could significantly impact the landscape of women’s sports and contribute to the ongoing growth of flag football as a popular global pastime.
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