Title: The Phenomenon of “67”: A Slang Term that Took the World by Storm in 2025 The year 2025 saw an unexpected word take center stage as Dictionary.com’s Word of the Year, and it was none other than a set of numbers – “67”. While this may seem like a simple term without any real definition or significance, its rise to fame is anything but ordinary. The origin of “67” can be traced back to Philadelphia-based rapper Skrilla’s song “Doot Doot (6 7)”. The phrase gained popularity through viral TikTok videos featuring basketball highlights and interviews with professional players like LaMelo Ball, LeBron James, and Paige Bueckers. It soon spread across various sports and schools in the United States. The unique way Gen Alpha delivers “67” – by slowly drawing out each number while raising their upturned palm – has added to its charm and appeal among young people. This slang term quickly became a part of everyday conversations, used as a reference for height or time. While it may seem like just another fad that will fade away with time, the rise of “67” highlights several interesting aspects about language evolution and social trends. It shows how rapidly new terms can spread through digital platforms such as TikTok, influencing both youth culture and mainstream conversations. Moreover, it demonstrates the power of sports personalities in shaping popular slang and phrases. From a historical perspective, this phenomenon reflects similar instances where simple words or numbers have gained popularity due to their association with pop culture icons or events (e.g., “420” associated with marijuana culture). However, what sets “67” apart is its rapid rise within such a short span of time and the global reach it achieved through social media platforms. In conclusion, while Dictionary.com may have crowned “67” as their Word of the Year without any real definition or context, its significance lies in its ability to capture our imagination and influence how we communicate with each other. It serves as a reminder that language is constantly evolving, shaped by various factors including pop culture, technology, and social trends. As such, “67” represents more than just a set of numbers; it symbolizes the dynamic nature of human communication in an increasingly interconnected world.
Source: [Original Article](https://www.npr.org/2025/10/31/nx-s1-5593052/67-dictionary-word-of-the-year-2025)
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