Title: The Future of Hotel Bookings – A La Carte Pricing Takes Center Stage The world of travel has always been about personalization – from choosing the perfect destination to selecting the ideal accommodation that caters to your every need. Now, hotels are taking a page out of the airline industry’s book and offering customers an “a la carte” pricing model for their stays. This means guests can now customize their hotel experience by paying extra for specific amenities or services they desire. This trend is being driven by advancements in artificial intelligence (AI) technology, which allows hotels to unbundle and repackage room inventories according to individual guest preferences. For instance, you might be able to book a higher floor room with a garden view at an additional cost, or enjoy milk and cookies for the kids upon arrival – all while paying upfront for these added perks. The potential implications of this shift are significant. On one hand, it gives guests more control over their stay experience, allowing them to tailor their trip according to their specific needs and budgets. This could lead to increased customer satisfaction rates and repeat bookings. On the other hand, there’s a risk that hotels may charge for perks that were once considered standard or free of cost. There is also the challenge of finding the right balance between offering personalized services without making guests feel like they are being charged extra for basic amenities. One example of this new approach in action is at the Lakehouse Inn, a 14-room property located in Lee, Massachusetts. The inn now uses an AI-powered booking platform that matches guests with specific rooms based on their preferences such as room size, bedding type, location and view. This not only helps maximize returns on each booking but also ensures that guests get exactly what they want from their stay experience. In conclusion, the introduction of a la carte pricing in hotels marks an exciting evolution within the travel industry. While it presents both opportunities and challenges for hoteliers, it ultimately empowers customers to create truly personalized vacation experiences. As technology continues to advance, we can expect more innovative solutions like this one to emerge, shaping the future of hospitality even further.
Source: [Original Article](https://www.nbcnews.com/business/travel/travel-hotels-ai-boutique-amenities-rcna238259)
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