Title: The Rise of ‘Baby Botox’: A Preventive Measure Against Wrinkles? In recent years, there has been an increasing trend among young adults in their 20s to opt for “baby Botox” treatments as a preventative measure against wrinkles. This lower-dose treatment is administered less frequently than those typically used on midlife adults and may only be required once or twice a year. Patients share their experiences online, showcasing the process in videos filmed from injectors’ offices to blur away any signs of aging such as crow’s feet or 11 lines between the brows. Botox, also known by its brand names Dysport, Xeomin, and Jeuveau, is a neurotoxin derived from botulinum toxin type A that temporarily reduces wrinkles when administered in small amounts. It works by blocking nerve signals to muscles, causing them to relax and thus reducing the appearance of lines on the face. The popularity of this preventative measure can be attributed to several factors. Firstly, it allows individuals like attorney Stephanie Moore (who started getting Dysport at 27) to feel more confident in their appearances while potentially slowing down the formation of wrinkles around her eyes due to facial expressions. Secondly, data from the American Society of Plastic Surgeons shows that between 2019 and 2022, there was a significant increase (over 70%) across all age groups under 70 in the use of injectable neurotoxins. While Botox is not approved for minors, its usage among Gen Z adults has seen an uptick since the COVID-19 pandemic. This surge can be linked to people’s lives shifting towards virtual spaces during lockdowns and social distancing measures. Younger individuals who had this experience may now feel more inclined to invest in their appearance as a form of self-care or self-improvement. The rise of “baby Botox” signifies a shift in societal attitudes towards aging and beauty standards. It highlights the growing importance placed on maintaining youthful appearances through preventative measures like cosmetic treatments, which were once considered exclusive to older adults. As we continue to navigate an increasingly image-focused world, it will be interesting to see how these trends evolve over time and what impact they have on future generations’ perceptions of beauty and aging.
Source: [Original Article](https://www.npr.org/2025/11/17/nx-s1-5609292/botox-20s-skincare-prevent-wrinkles)
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