Disney strikes deal with OpenAI to let Sora generate AI videos of its characters

    Disney strikes deal with OpenAI to let Sora generate AI videos of its characters

    Title: Disney’s Collaboration with OpenAI: A New Era of AI-Generated Content? In an exciting development in the world of artificial intelligence (AI), Walt Disney Co. has announced a three-year agreement with OpenAI to bring its popular characters to Sora, the company’s AI video generator. This collaboration is expected to revolutionize the way we consume content and engage with our favorite Disney characters. Disney’s decision to partner with OpenAI comes as no surprise given their shared commitment to responsible use of AI that protects user safety and respects creators’ rights. The $1 billion investment by Disney in ChatGPT owner, OpenAI, is a testament to the potential this partnership holds for both companies. The agreement will see Disney become a “major customer” of OpenAI, using its services to develop new products and experiences, including those tailored specifically for their popular streaming service, Disney+. This move signals a significant shift in how content creators are embracing AI technology to enhance user experience while maintaining the integrity of their intellectual property. While details about the deal remain undisclosed, it is clear that this collaboration will have far-reaching implications on the entertainment industry as well as other sectors where AI-generated content can be applied. For instance, imagine watching an animated movie featuring your favorite Disney characters interacting with each other in ways never seen before – all thanks to Sora’s advanced video generation capabilities! Moreover, this partnership also addresses concerns surrounding age-appropriate policies for AI chatbots engaging with users under 18. By committing to responsible measures and implementing trust and safety protocols, both Disney and OpenAI are setting a positive precedent for other companies looking to integrate AI technology into their products or services. In conclusion, the collaboration between Walt Disney Co. and OpenAI marks an exciting new chapter in the world of artificial intelligence. As we continue to navigate through this rapidly evolving technological landscape, it is heartening to see industry giants like Disney embracing innovation while ensuring user safety remains a top priority. Only time will tell how far-reaching these advancements will be and what other surprises await us in the future of AI-generated content.

    Source: [Original Article](https://www.nbcnews.com/tech/tech-news/openai-disney-sora-ai-videos-rcna248617)

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