Title: OpenAI’s AI Video App Stirs Copyright Questions with Viral Videos of Mario and Pikachu The recent release of Sora by OpenAI has sparked controversy in the world of artificial intelligence-powered media generation, as users create lifelike videos featuring popular video game characters like Mario and Pikachu. The app, which surged to become the most popular app in the iOS App Store’s Photo and Video category within a day of its release, allows users to generate high-definition videos using simple text prompts. The app has been praised for its innovative use of AI technology that enables users to create personalized content with lifelike “cameos” of themselves or their friends who have given permission. However, the viral nature of these videos has raised concerns from copyright and deepfake experts regarding potential infringement on intellectual property rights. One user even managed to insert Ronald McDonald into a scene from the reality TV show “Love Island,” highlighting the app’s ability to incorporate various characters protected by copyright without explicit permission from their respective owners. According to The Wall Street Journal, unless copyright holders opt out of having their work appear in these AI-generated videos, users will be able to feature material protected by copyright within their creations. Sora 2 builds upon OpenAI’s original Sora model released last December but now enables users to create videos with matching dialogue and sound effects. This advancement has further fueled the debate surrounding the ethical use of AI technology in media generation, as it raises questions about how much control creators should have over their intellectual property when faced with advanced AI capabilities. In light of these developments, it is crucial for both users and copyright holders to be aware of the potential implications that come with using such apps. While Sora offers a unique platform for creative expression, it also serves as a reminder of the challenges posed by emerging technologies in protecting intellectual property rights. As we continue to navigate this rapidly evolving landscape, striking a balance between innovation and respecting copyright laws will be key to ensuring responsible use of AI-powered media generation tools like Sora.
Source: [Original Article](https://www.nbcnews.com/tech/tech-news/openai-sora-2-app-video-chatgpt-creation-rcna234973)
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